2014 Auto Expo: Yamaha Alpha launched for Rs 49,518

05 February 2014, 11:58 AMBikeWale Team
2014 Auto Expo: Yamaha Alpha launched for Rs 49,518


Yamaha has launched an automatic scooter, The Alpha, for a price of of Rs 49,518(Ex-showroom-Delhi). It will be manufactured by India Yamaha Motor (IYM) and marketed by Yamaha Motor India Sales (YMIS).

The Alpha or the Cygnus Alpha has been developed by the Japanese manufacturer for the Indian market aiming at the mature kind of customers. Yamaha brought it out based on the concept of “Easy to go and high utility city mover”. The scooter gets a front telescopic suspension and an upright type suspension at the rear. The flat long seat has been designed to provide the rider and the pillion with utmost comfort. The scooter also boasts ample storage space.

The new scooter is powered by an air-cooled 4-stroke 113cc engine with CVT (Continuous variable transmission). This powertrain ensures smooth start-up acceleration and pickup along with great fuel efficiency. With excellent performance the company claims the scooter delivers a fuel economy of 62kmpl. The bike also comes in five colours- White, Black, Grey, Purple and Red.

Hiroyuki Yanagi, President, Chief Executive Officer and Representative Director, Yamaha Motor Co., Ltd, who unveiled the Alpha, said, “We certainly see a lot of potential for the Scooter Market in India as we expect it to reach 3.6 million units in 2014. India has a crucial role to play in our global Yamaha group and this year our focus here is on three important strategies. The first being introduction of new models reflecting the unique style and concept of Yamaha with products that deliver great performance and are also cost efficient. The second is to intensify our sales and marketing capabilities and after sales services. The third strategy involves expanding our market and reaching out to more customers by tapping untouched regions. This includes the rural market in India where the Yamaha Brand still has a low presence.”

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