Few days ago we reported about a base variant of the Centuro that is expected to be launched at the 2014 Auto Expo. Now, we have received an official ‘Block your Calendar’ invite from Mahindra Two Wheelers for an event scheduled in Pune on January 24. This makes us believe that the company will launch the rumoured based variant of the Centuro.
This particular base variant is expected to remain the same cosmetically but may lose out on some features like the flip key, distance to empty and the follow me lamp. This variant will be targeted at rural areas where the use of these features is not much. Mahindra wants to save costs by excluding few features and passing the benefits to consumers by pricing it low. We are expecting this variant to be cheaper by Rs 3,000-Rs 4,000, this will surely help the company gain some brilliant sales.
The Centuro has been Mahindra Two Wheelers’ most successful motorcycle till now. It has helped the company to see itself in the ‘top ten motorcycle brands’ charts. It wants to use the same brand to cash in on additional sales but with the introduction of this new variant, will the company taste the same success? Only time will tell us.