Erik Buell Racing in association with their key partner Hero MotoCorp has announced that they will be entering the 2014 World Super Bike Championship. The team has been named ‘Team Hero EBR’ and will make the switch from the AMA Superbike series to WSBK 2014 with two riders, Geoff May and Aaron Yates and will be using their proven 2014 EBR 1190RX for this series.
This development not only makes Erik Buell Racing the first American manufacturer to enter this prestigious race series, but also makes Hero MotoCorp to be the first Indian manufacturer to be associated with it. The 2014 season starts from February 23 at Philip Island and will have 14 races in total. With Team Hero EBR, MV Augusta has also confirmed that they will be participating in the next WBSK season.
"We are delighted to be partnering with EBR at the Superbike World Championship this year. Hero is the first Indian two-wheeler brand to be associated with this event and this is also the debut year for Team Hero EBR at the series. This is in perfect sync with brand Hero's fast-paced global expansion into new international markets. I am sure it is going to be a lot of fun and we do look forward to some exciting times at the championships this year," said Pawan Munjal, MD & CEO, Hero MotoCorp.
We are delighted to announce our plans to compete in the 2014 World Superbike championship.The entire team is excited and looking forward to the challenge ahead. Our riders Geoff and Aaron are both proven front runners within the AMA championship and will bring a wealth of riding experience to our campaign. We have a lot of work to do but when the lights go out for the opening race at Phillip Island in February, we will be ready," said Giulio Bardi, team manager, Team Hero EBR.