Suzuki Motorcycle India launches Biking Lords club

21 November 2013, 04:39 PM Pratheek Kunder
Suzuki Motorcycle India launches Biking Lords club

Suzuki Motorcycle India, today, launched Suzuki Biking Lords, a club for its Indian superbike customers. The community is dedicated to people who enjoy the thrill of biking, the pleasure of performance and appreciate the cutting edge technology of superbikes.

The Biking Lords will come together on a closed group Facebook community to share experiences, information and knowledge. Suzuki has also devised a series of mobile and digital services to support the Biking Lords in their various journeys, including mobile application-based product information, on-road navigator and mapping of customer support access points. In addition, Biking Lords would have exclusive access to customised product support including dedicated relationship managers, helplines and exclusive previews of forthcoming Suzuki products. Bollywood actor Salman Khan is also a part of this new club.

“Suzuki’s customers in this bracket span from Sports Bikers to Cruiser owners. These are true aficionados of biking to whom biking is a way of life and superbikes are admired, owned and driven for the love of riding, performance and the excellence of technology. This community is our salute to this special breed of men and women who ride with the wind. The club would bring together people with a passion for true biking and we are very excited about this journey ahead of us,” said Anu Anamika, national head, marketing, SMIL.

"I am delighted to be a member of the Biking Lords community and I look forward to sharing experiences with people who share my passion for biking. The community will give us all an opportunity to know our bikes better, explore new dimensions of biking and share awesome experiences that come in the life of a biker,” said Salman Khan.

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