Hero Motocorp partners with Sunburn for their music festival

November 19, 2013 04:25 PM Ninad Ambre
Hero Motocorp partners with Sunburn for their music festival
              

Hero Motocorp is now associated with Sunburn, one of Asia’s largest music festivals. The motorcycle manufacturer plans to connect with the youth of India by partnering for the seventh season of Sunburn Festival starting December 27-29.

This year’s Sunburn festival at Goa will be kick-started with the Hero Motocorp TVC. Music aficionados will be able to get a closer feel of the brand at ground level with the Hero impulse being kept at display there. They can make the experience memorable through a custom photo shoot on the Hero Impulse as well.

 
Hero Motocorp’s brand engagement strategy can clearly be seen here with their association with the Sunburn festival which sees large turnover of youth from all over the country. The motorcycle manufacturer plans to facilitate youth interaction and build a connection with youngsters through such social mediums, in turn advertising their portfolio better.

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