Royal Enfield planning to export motorcycles to Latin America and Southeast Asia

21 May 2013, 03:45 PMPratheek Kunder
Royal Enfield planning to export motorcycles to Latin America and Southeast Asia

Royal Enfield is planning to export some of its motorcycles to some international markets like Latin America and Southeast Asia in next few months. The company has predicted that there are demands in emerging markets for motorcycles ranging between 250cc and 650cc as the people have become more affluent. Royal Enfield specializes in motorcycles with capacity from 350cc to 535cc. 

The company has also considered the last quarter performance of the last fiscal year where their sales increased by 45 per cent and 52 per cent overall last fiscal year. 

"Mid-sized bikes are ideal for these markets as they are reasonably fuel-efficient, maneuverable and not too much more expensive. There are markets that aren’t conducive to big bikes and the mid-sized market is underserved." said Siddhartha Lal, managing director, Eicher Motors.

We are expecting that this strategy would work well for the Chennai based manufacturer and will play a very important role in their future growth. Many other manufacturers like Bajaj Auto, TVS count a lot on their exports which directly help increase their profits.

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