Mahindra Two Wheelers is aiming to break even in 2014-2015 said Dharmendra Mishra, VP (sales), MahindraTwo Wheelers.
The company is serious about gaining more market share in the motorcycle and scooter segment. Till now the company has infused Rs 100 crore for motorcycles and plans to pump an additional Rs 400 crore in the next four to five years.
The company is expecting its motorcycle sales to perform better than its scooter segment in the next fiscal year. Mahindra Two Wheelers will be introducing four new products in 2013-2014.Their most anticipated motorcycle, the Mojo 300, was recently spotted testing and we are expecting the motorcycle to be launched in next few months.