Piaggio India has announced a price cut for the Vespa LX 125 scooter. The scooter is now priced at Rs 59,690 which is almost Rs 7000 less than its previous price.
Piaggio in a statement said, "In keeping with the philosophy of maximising customer value, Piaggio would be sharing the consequent benefits with potential consumers beginning January 2013. This would lower the acquisition cost of the Vespa with the ex- showroom purchase price point now starting at Rs. 59,990 and taking the iconic brand to a wider set of aspiring consumers,".
The major reason of the price reduction is due to its “most expensive scooter in India” tag. Because of this, the Indian consumers are staying away from this two-wheeler. Piaggio is trying to generate more sales with this price reduction. At this price, this retro looked scooter will be a good deal for people who are looking for a scooter with a complete new look and are style conscious.
Piaggio is also planning to launch their second scooter called the Typhoon which will feature 150cc engine.