Yamaha started a training programme called Yamaha Safe Riding Science programme in 2008 whose basic function is to impart training to young children on motorcycle and road safety. After conducting similar programmes in 13 cities last year, Yamaha’s safe riding program made its way to Pune. The training session was held in RIMS International School which was attended by 100 students aged between 8 to 13 years.
The day was divided into two sessions. First was a classroom session which was followed by practical session wherein the students were taught about basic road safety, importance of wearing proper riding gear. In the final session, kids were taught how to ride a motorcycle on Yamaha TTR50 and PW50.
Speaking on the occasion, Mr. Roy Kurian, National Business Head, India Yamaha Motor, said, “Yamaha has been promoting road safety/ safe driving habits since almost four years now. The company believes that it is imperative that the knowledge and importance of road safety is instilled in the youth of the nation as they are the key drivers in bringing about any change. Hence, we started the Kids YSRS activity in 2008 to involve the youngsters in an entertaining and interactive manner that would drive home the key messages of safe riding. By doing so, we are not just creating awareness amongst children but also amongst the local communities in the proximity. We want to teach the children, the nuances of riding safely so that when they grow up and start riding bikes they are well aware of traffic rules, road safety and proper riding techniques. It gives us immense pleasure that the programme has proven to be a huge success since its inception.”
