Bajaj Auto has confirmed that it will launch a new 100cc bike in January. The Indian two-wheeler giant claims that this new bike, when launched, will be most technically advanced and expensive in its category but will remain a mass market product.
K Srinivas, president motorcycle business, said that the bike has been aimed at spicing up the commuter class of machines which he said had been filled with bikes that had bland features and were bought just for the sake of fuel efficiency. However, he did not specify the price range in which the new bike would launched.
Srinivas’ emphasis on the bike being technologically advanced is a sign that it will provide good competition to Hero Motor’s Splendor. The 100cc offering from the Gurgaon based manufacturer has been a market leader for the last 17 years but was overtaken by the Discover marginally last month (Splendor-1.21 lakh units, Discover 1.22 lakh units). Bajaj currently sells a variant of the Discover and Platina in the 100cc category. They are in the price range of Rs 38,990 to Rs 44,497.