The Delhi-based two-wheeler manufacturer announced its partnership with Asya Makina (Asya Dis ticaret ve makina san ltd sti) of Turkey. The company launched its two-wheelers under this alliance. Asya Makina is a subsidiary of the Soysal Group. It will be the distributor of Hero MotoCorp two-wheelers in Turkey.
The Hero-Asya dealership was inaugurated at Camlica in Istanbul today. The 125cc motorcycle- ‘Glamour’, the 150cc bike- Thriller and the 100cc scooter- Pleasure will be sold in the country through a network 50 dealerships. According to the company several more new outlets will be added in the next one year. The Thriller is basically the Hero Xtreme sold in India.
Hero MotoCorp Ltd (HMCL) is the world’s largest two-wheeler manufacturer. The company’s aim is to reach 50 global markets by 2020 and today with the launch of its operations in Turkey it has made its presence in one more country outside India.
Pawan Munjal, Managing Director and Chief Executive Officer, Hero MotoCorp, said, “The commencement of our operations in Turkey is a significant milestone in our overall global expansion plans. We are aware that Turkey has a strong bikes market where customers value quality products, and our vision is to provide convenient, fuel-efficient mobility to every two-wheeler customer across Turkey.
“It also gives me immense pleasure to announce the choice of Soysal Group as our partner in this market. I am sure with their rich experience in this region and knowledge of the local customer, we will be able to achieve our immediate short-term goal of 5% market share in Turkey. Going forward, we will also be bringing more bikes from our wide-ranging portfolio.”