I am a firm believer that people in charge of two wheeler companies must ride two wheelers themselves. It doesn’t guarantee increased sales or richer coffers, but it gives these decision makers the chutzpah to follow their gut instead of relying solely on market research. And, that’s great not just for business, but for those who invest their trust and belief in the brand as well.
Honda is targeting a 20 per cent growth in two-wheeler sales for the FY 2017-18. The company’s plans to achieve this were laid out by Minoru Kato, the newly appointed president and CEO of Honda Motorcycle and Scooter India.
Don’t be surprised to see a new fuel price every single day that you visit the nearest fuel station. The country’s state-owned fuel companies are planning to implement daily price revisions of petrol and diesel from May 1, 2017.
It was Bajaj first who decided to launch to the Dominar to take on the Royal Enfield Classic 350 and now, Honda plans to develop a new middle-weight cruiser that will compete with one of the Royal Enfield bikes.