110cc is the most complex but a high sales generator segment. The market share of the Indian manufacturer is decided on their performance here. While some manufacturers manage to sell just a few thousands each month , there are others who consistently breach the six figure mark. It is this segment that TVS has set its eyes upon with the new Star City Plus, hoping to capture the lost ground.
With the Victor brand, TVS entered the mass market commuter segment in the early 2000 and it put the company’s sales chart on fire. Unfortunately, the Hosur- based company lost out to companies like Honda and Hero MotoCorp after failing to respond to the changing market dynamics with the advent of numerous scooters and very affordable motorcycles. Now TVS has been slowly but steadily launching two-wheelers in the mass market segment like the Jupiter, the new Wego and the latest being the Star City Plus. While most of their new products have been performing very well in the Indian market, let’s find out if this new motorcycle from TVS will be able to survive with the “Dreams” and the “Discovers”.