Every Indian two-wheeler manufacturer wishes to have maximum share in the mass market commuter segment, the reason being – sales volumes. This is where the companies’ overall market share in the country is decided, making everyone take this segment very seriously. Leading this lot are the Hero MotoCorp’s Splendor and Passion brands but many other manufacturers like Bajaj and Honda are trying very hard to break this segment with their latest range of products but have not been very successful.
After following the top-down approach for their Discover launches, Bajaj has launched the Discover 100 M (M stands for mileage) in the Indian market. Now Bajaj is known for offering products in every possible segment and up till now there was gap between the Discover 100 and the Discover 100T– so now with the new Discover 100M Bajaj plans to target the customers looking at motorcycles like the Dream Neo, Dream Yuga, Splendor Pro and the Passion Pro, in their typical style – with more features, more power and better styling.