Less than a week ago, Piaggio Group launched their second premium brand Motoplex showroom in Hyderabad. And now, it has launched its concept store selling the Aprilia, Vespa and MotoGuzzi motorcycles in Chennai.
Piaggio Group seems to be aggressively moving forward with its Motoplex expansion strategy across India. Piaggio Group today added India’s third Motoplex in Chennai, also known as the ‘Detroit of South Asia’. Inaugurated by Mr. Stefano Pelle, Managing Director and CEO, Piaggio India; the store is set in an area of 4,061 square feet at 4th Avenue, Ashok Nagar, Chennai.
Stefano Pelle, Managing Director and CEO of the Piaggio India said, “It is a proud moment for the Piaggio Group to bring our flagship store to Chennai - our third in India and second in the south of the country. Motoplex as a concept, offers the experience of Italian biking under one roof along with an exciting overview of the two-wheeler world, reflecting the innovative vision of the Piaggio Group. The store not only showcases the long standing history of our brands - Vespa, Aprilia and Moto Guzzi but also highlights their fascinating journey that proudly stands for ‘Made in Italy’.”
He went on to add, “With the display of various brands from the Piaggio Group, the Motoplex store aims to achieve the same success it has had internationally. Chennai as a two-wheeler market has always been of strategic importance to us and it was a logical move to bring this concept store to this city.”
