Hero MotoCorp has expanded its leadership team by hiring Ashok Bhasin as head of sales, marketing & customer care. Ashok Bhasin will report directly to Pawan Munjal, vice chairman and CEO, Hero MotoCorp.
All the vertical heads in national sales, marketing and customer care function will report to Ashok Bhasin. Before joining Hero MotoCorp, he used to work with Reckitt Benckiser where he was heading their operations in Central Africa as general manager and as managing director, RB Nigeria. He has the experience of successfully leading large business teams across countries and cultures in leadership roles across various verticals. Ashok Bhasin has also worked and lived across Asia, Africa, and the US where he accomplished significant transformation and turnarounds in consumer goods and retail sectors.
"Over the past few years, we have built a robust organization with the best of talent from around the world, which has enabled us to keep ahead of the curve in the highly competitive market. While we have built on our strong leadership at home, we have also rapidly expanded our global footprint across Asia, Africa, South and Central America. We are now poised at the threshold of the next phase of our consolidation, with a range of new products having cutting edge technology and youthful appeal set to be rolled out soon. I am pleased that Ashok is coming on board at this juncture. He will lead our Sales, Marketing and Customer Care function to consolidate our dominant market position in the country. As part of the Leadership Team at Hero MotoCorp, Ashok will also contribute on broad strategic directions of the company,” said Pawan Munjal.
