Yamaha unveils a mascot, launches safety program for children

January 09, 2014 04:19 PM by BikeWale Team
Yamaha unveils a mascot, launches safety program for children
Yamaha Mascot

Today, Yamaha Motor India unveiled its maiden brand mascot and launched a first of its kind Yamaha Children Safety Program.

The mascot has been designed to build a connect with children and also enable the growth of their brand. The Yamaha Children Safety Program is a social initiative by the company to educate and influence both parents and children about road safety measures. The mascot will be the company’s link with children. YMIS has not named the mascot and will finalise the name through a contest. Only kids can take part in this naming contest. They also launched helmets for kids at Rs 1,350.

Mr Masaki Asano, Managing Director, Yamaha Motor India Sales pvt ltd. unveiled the mascot. He said that it was a landmark occasion for Yamaha and this was part of building their brand connect so that people begin to associate riding with fun.

Surely, this is not the news that fans and enthusiasts were expecting. Few minutes before the press conference and even while the event was underway automotive media and the Twitter universe was buzzing with speculations and rumours. Recently the company had announced that they were planning to concentrate on scooters till 2016. Some were predicting the launch of the production version of the R25, the concept version of which was shown previously at the Tokyo Motor Show. Others were hinting towards the scooter, D’elight and something similar to the Ray Z for the men. But unfortunately none of this came true today.


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