Suzuki Motorcycle India will increase their total ad spends by 20 per cent. The company spent Rs 100 crore last year on marketing and advertising and will increase it to Rs 120 crore this year. The Japanese automaker hopes to reach more Indian consumers with additional budget.
Suzuki generated a total turnover of Rs 1200 crore last year and aims to achieve Rs 1500 crore this year. The company last week rolled out their new ad campaign for the Hayate (their bestselling motorcycle) in South India and the same will be soon be taken to different parts of the country. Suzuki products receive better response in South India compared to rest of the country – 40 per cent of Suzuki’s overall scooter share and 25 per cent in motorcycle share in from these four states.
"We have been spending 6-8 per cent of the total turnover every year on marketing campaigns and this year also, we will spend 8 per cent of the targeted turnover of Rs 1,500 crore,” said Atul Gupta, executive vice-president, SMIPL.