Mahindra Two Wheeler has partnered with Rajasthan Royals for the sixth edition of Pepsi Indian Premier League. With this new partnership, Rajasthan Royals players will sport Mahindra Pantero branding on the trouser of the leading leg.
The company’s strategy of marketing the 110cc Pantero motorcycle in Indian Premier League is a good step. The cricket has a huge fan base across India and that will certainly help Mahindra reach their target audience.
"Cricket in India is truly a national game, rising above geography, age and gender. When two brands that share similar values come together, it gives ‘Rise’ to a winning combination. Rajasthan Royals in previous IPL editions have stood for inspired leadership, innovation and professionalism. Mahindra Two Wheelers displays similar qualities and looks forward to a continuing partnership with the Rajasthan Royals.” said Sarosh Shetty, vice president, marketing, Mahindra Two Wheelers.